UX wireframes
Page structure and user flows agreed before visual design starts.
Custom Tailored Web Design
Original wireframes, UI design and component systems built to match production, not just presentation decks.
What custom tailored design includes
UI design
High-fidelity screens for key templates, states and breakpoints.
Component library
Reusable Figma components mapped to the build.
Dev handoff
Specs, assets and notes so implementation matches design.
Distinct UX from wireframe to build
We map journeys first, then design in Figma with components your developers can implement without guesswork.
- UX wireframes
- UI design
- Component library
- Dev handoff
Custom tailored design is for projects where visual distinction, journey clarity and production-accurate specs are required. We wireframe structure first, design high-fidelity UI in Figma, build a component library mapped to development and hand off assets that match what ships in WordPress, Shopify or custom CMS templates.
Custom tailored is one path under web design services on services. Faster budgets use templated designs. Contact us or pricing for scope.
Who custom tailored is for
Choose custom tailored when:
- Brand is a competitive asset (enterprise, luxury, technical B2B, funded startups)
- Journeys are complex: portals, configurators, multi-step forms, logged-in areas
- You need a design system across regions, products or sub-brands
- Enterprise stakeholders require milestone sign-off before code
- Custom development will implement non-standard UI
Choose templated designs when speed and budget beat uniqueness.
Deliverables
A typical engagement includes:
- Discovery and UX mapping: sitemap, user flows, content requirements
- Low-fidelity wireframes for key templates and states
- High-fidelity Figma UI for desktop and mobile breakpoints
- Component library (buttons, cards, forms, navigation, tables)
- Design tokens: colour, type, spacing, grid
- Dev handoff: exported assets, redlines, interaction notes
- Optional design QA during development
Implementation can be our websites and landing pages team or your developers using the handoff pack.
Milestones and meetings
Custom design runs with scheduled reviews: direction, branding, wireframe approval, UI approval and pre-build sign-off. That mirrors the milestone model on WordPress Development Agency and Shopify Development Agency bespoke builds.
Build pairing
| Platform | Design output maps to |
|---|---|
| WordPress | Block patterns, ACF layouts, PHP templates |
| Shopify | Liquid sections, JSON templates |
| Headless | React/Vue components + custom CMS API |
| Campaign | Landing pages with variant frames |
SEO and accessibility in design
We design for readable hierarchy, tap targets, form clarity and content depth that supports SEO and GEO (clear headings, FAQ modules, factual service blocks). Performance-conscious layout choices reduce heavy animation and oversized media defaults.
Related services
- Faster path: Templated designs
- Full build: Small business, Enterprise
- Extend current site UI: Extend existing builds
- After launch: Optimisation, CRO and A/B testing
- Support: Managed web services
View pricing or contact us. Explore services and blog.
Technology we use in our development
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Frequently asked questions
Both. We design in Figma and implement in WordPress, Shopify or custom stacks, or hand off to your team.
Depends on page count and complexity. We quote design hours in discovery and align to your launch date.
Templated uses configured themes for speed. Custom tailored builds original UI in Figma for differentiation.