What websites and landing pages are
Websites and landing pages is the website build practice under services. We design and deliver marketing sites: brochure presence, CMS-driven service businesses, enterprise platforms and single-purpose campaign URLs.
Website builds focus on pages, structure, design, technical SEO and launch. Deeper application logic, API work and ongoing operations sit under custom development. Conversion testing on live traffic sits under optimisation.
Package services
Four scoped packages cover most client needs. Each has its own page with full deliverables:
- Starter websites: Up to five pages for first launch and brochure presence. WordPress or static. Contact forms, basic SEO and analytics hookup.
- Small business websites: Six to fifteen pages with CMS editing, CRM and analytics integrations and SEO structure for growth.
- Enterprise websites: Custom CMS or headless builds, multi-region content, portals, complex integrations and phased rollout with named project management.
- Landing pages: Single campaign URLs for paid traffic, launches and lead gen with tracking configured at launch.
Contact us or view pricing for package recommendation after a short brief.
Who website builds are for
Starter suits trades, consultants, creatives and brands replacing an outdated single-page presence.
Small business suits growing service firms, regional brands and B2B companies that publish case studies, locations or resources without opening a dev ticket for every text change.
Enterprise suits multi-market brands, regulated industries, portals with role-based access and teams that need approval workflows and documented milestones.
Landing pages suit paid search, paid social, product launches, webinars and partner campaigns where one URL must match one offer.
If you only need application logic on an existing stack, see custom development. If you need conversion work on traffic you already have, see optimisation.
What every website build includes
Scoped deliverables vary by package. Common foundations across builds:
- Responsive layout tested on common browsers and devices
- Staging environment for review before go-live
- On-page SEO: titles, meta descriptions, heading hierarchy and XML sitemap
- Core Web Vitals baseline appropriate to scope
- Contact or enquiry capture with email notification
- Analytics hookup (GA4 or equivalent)
- Launch support and handover documentation
Integrations, custom checkout logic, portals and AI features are scoped separately when they exceed package defaults.
Design paths
Design is delivered through web design services:
- Templated designs when speed and budget matter. Proven layouts and theme-based UI for faster launches.
- Custom tailored design when brand distinctiveness and UX precision matter. Wireframes, Figma UI and component systems mapped to production templates.
Enterprise and high-stakes conversion pages usually start in Figma. Starter and campaign landers often use templated paths unless brand requirements say otherwise.
Platforms
We build on platforms chosen in discovery:
| Need | Common platform |
|---|---|
| Content-led marketing and service pages | WordPress |
| Ecommerce as core revenue | Shopify |
| Unusual permissions or content models | Custom CMS |
| Campaign URL on existing stack | Landing page via extend existing builds |
See platforms for stack comparison or run our free website tester on your current URL before scoping a rebuild.
Technical work around website builds
Website packages deliver pages and structure. These services often run alongside or after a build:
| Service | When |
|---|---|
| Extend existing builds | Add pages or features without full rebuild |
| Integrations and extensions | CRM, payments, marketing automation and APIs |
| Managed web services | Post-launch updates, backups and monitoring |
| Code auditing | Review inherited code before extension or takeover |
| AI integration | Search, chat or automation on the live site |
| Optimisation | Improve conversion on live traffic |
SEO and search visibility
All packages include technical SEO appropriate to scope: clean URLs, metadata, sitemaps, logical heading structure, mobile layout and performance baseline.
Body copy should state clearly what you do, for whom and how to buy. FAQ blocks and factual service pages support organic rankings and generative summaries of your offer.
Ongoing content marketing continues on resources and your site blog when scoped.
Delivery timelines
Typical durations after discovery. Content readiness, integration count and feedback speed affect dates:
| Package | Typical duration |
|---|---|
| Starter | 2 days to 2 weeks |
| Small business | 4 to 8 weeks |
| Enterprise | Phased, milestone-based |
| Landing page | 2 days to 2 weeks |
We confirm timeline in the statement of work. Delays from missing copy, assets or stakeholder approvals are flagged during scoping.
After launch
Launch is the start of the lifecycle, not the end of the engagement.
Managed web services covers hosting coordination, security updates, backups, uptime monitoring and a retainer channel for small fixes so the site stays secure and available.
When traffic is live, optimisation and CRO and A/B testing improve page speed, form completion and campaign conversion without a rebuild.
New landing pages, CRM hooks, checkout logic and larger features are scoped through extend existing builds or custom development on the same platform stack.
Inherited sites can be reviewed with code auditing before we take on post-launch work.
Which package fits your situation
| Situation | Recommendation |
|---|---|
| First online presence, up to five pages | Starter websites |
| CMS site with integrations and growth | Small business websites |
| Multi-region, portals or complex governance | Enterprise websites |
| Single offer, paid traffic or launch URL | Landing pages |
| Store-only ecommerce | Shopify via small business or dedicated store scope |
| Logic and APIs beyond page builds | Custom development |
Related links
| Need | Page |
|---|---|
| Parent hub | Services |
| Stack choice | Platforms |
| Design | Web design services |
| Technical depth | Custom development |
| Company | Company, Contact |
| Indicative costs | Pricing |
Contact us with your sitemap draft, integrations list and target launch date, or view pricing for indicative ranges.
